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Product & ads · Veo 3 / 3.1 · JSON prompt

Watch ad: sunrise in the tourbillon

a skeleton luxury watch face, tourbillon cage spinning at center, a miniature sun rises behind the gear train, casting moving spoke shadows across the bridges as the balance wheel beats.

Watch ad: sunrise in the tourbillonProduct & ads
{
  "subject": "a skeleton luxury watch face, tourbillon cage spinning at center",
  "action": "a miniature sun rises behind the gear train, casting moving spoke shadows across the bridges as the balance wheel beats",
  "scene": "macro landscape of brushed titanium and sapphire",
  "shot": {
    "composition": "extreme macro, tourbillon centered",
    "camera_motion": "imperceptible push-in",
    "lens": "probe macro"
  },
  "lighting": "warm micro-sunrise key traveling across the movement, cool ambient fill",
  "style": "haute horlogerie commercial, absolute precision",
  "audio": {
    "sfx": "amplified escapement tick at 4Hz, faint gear whisper",
    "music": "minimal glass-harmonic drone"
  },
  "color_palette": "titanium, sapphire blue, sunrise gold",
  "negative_prompt": "text, brand name, dust, fingerprints"
}
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Director's note

The concept is a light event inside the movement — 'a miniature sun rises behind the gear train, casting moving spoke shadows'. That traveling light is what turns a static macro into a shot. Probe macro with the escapement tick amplified at 4Hz gives it precision and sound. Keep brand names and dust out (negative prompt) so it stays haute-horlogerie clean.

Using & remixing it

Paste the JSON straight into Veo 3 or 3.1, or hit Copy as prose for the flattened sentence version — both work, JSON just keeps the fields easy to tweak. To change the look, re-roll one field at a time (swap the camera_motion or lighting and keep everything else fixed). Want a different subject in the same style? Open it in the Veo 3 prompt generator and edit the fields.